{"product_id":"luem-pua","title":"Luem Pua","description":"\u003cp\u003e\u003cstrong\u003eNOMR x Devanom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJapan turned rice into sake, and the world learned to see it as craft.\u003cbr\u003eThailand has its own rice alcohol.\u003cbr\u003eIt is called Sato.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFor many people, Sato still belongs to the image of something rough, local, and homemade. Sticky rice is fermented, yeast develops naturally, and the result depends on what grows inside it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThat process can be beautiful, but it is hard to control.\u003cbr\u003eGood yeast and unwanted yeast can live in the same fermentation.\u003cbr\u003eDevanom approached sato from another direction.\u003cbr\u003eThey use science to understand the process, develop their own pure yeast, and control the fermentation with precision.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe goal is not to erase the character of sato.\u003cbr\u003eThe goal is to let it become cleaner, more expressive, and more consistent.\u003cbr\u003eLuem Pua is made from black sticky rice from Sakon Nakhon.\u003cbr\u003eThe name means “forget husband”, a phrase used in Thai food culture for something so good that someone might forget to save it for the person beside them.\u003cbr\u003eIt is a name with humor, appetite, and memory in it.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis fragrance was created from that profile.\u003cbr\u003eThe Sato was tasted, smelled, discussed, and translated into scent with Devanom as co creator.\u003cbr\u003eBerry brightness opens first, touched by the soft sourness of yoghurt and clean fermentation.\u003cbr\u003eCoconut blossom nectar brings the sweetness of Thai drinking culture.\u003cbr\u003eSticky rice, sato, coconut, palm sugar, woods, and musk rebuild the body of the drink on skin.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eLuem Pua\u003c\/strong\u003e is the scent of Thai sato rebuilt from black sticky rice, clean fermentation, and the pleasure of forgetting to share.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSato, Mixed Berry, Yoghurt\u003cbr\u003e\u003cstrong\u003eHeart Notes:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSticky Rice, Coconut, Palm Sugar, Coconut Blossom Nectar\u003cbr\u003e\u003cstrong\u003eBase Notes:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eVetiver, Sandalwood, Musk\u003c\/p\u003e","brand":"NOMR","offers":[{"title":"2ml","offer_id":55166420025663,"sku":"OT-LP-02","price":8.0,"currency_code":"USD","in_stock":true},{"title":"30ml","offer_id":55166420058431,"sku":"OT-LP-30","price":105.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0963\/8939\/8847\/files\/2026-08-04NOMR33036-2.jpg?v=1787511418","url":"https:\/\/nomr.space\/products\/luem-pua","provider":"NOMR","version":"1.0","type":"link"}